Your ad message is more than just a couple of lines about your store — it’s a powerful tool that urges more users to click on your ads, and, as a result, brings you more sales. What’s more, a poorly written ad copy can ruin your campaign and even cause you some trouble if it doesn’t comply with Facebook Ads Policies.

Here are some tips for writing a great ad message that makes people click on the ad — you can copy the examples and use them

Make the message short, appealing, and, if possible, humorous

  • Christmas sale is here. Come choose great presents for your friends and family!
  • Looking for something? Come check out our new products!
  • Haven’t seen you for a while. Ready to make a purchase yet?
  • There’s never a bad time to buy yourself a new watch 
  • Making you happy is our first priority! Quality products for low price – just for you

Use dynamic product tags and emoji:

  • Buy {{product.name}} for only {{product.price}}. Hurry while supplies last! 
  • Recently you checked out {{product.name}}. Come see what else we’ve got!
  • We’ve still got one {{product.name}} just for you! Get it before it’s sold out!
  • 👋 Hey there! It’s our birthday! 🎉 But you are the one getting presents 🎁 Buy any sweater and get another one free 👍
  • Great products for cat lovers 😸  Shop meow!

Include questions to the user. Don’t forget about a call to action, e.g. Check it out! Shop Now! Hurry up! Come back! etc.

  • Have you heard about our seasonal sale?
  • Need great deals on car parts? Look no further!
  • We’ve got a new collection! Check it out! 
  • Winter sale ends tomorrow. Hurry up!

Stay relevant. Make your ad message about your products, not some general notions and ideas

  • Comfortable shoes 👠 and boots 👢 for every day 💃 🕺.
  • Feeling hungry? Order your dinner from us!

Include up-to-date information about special deals, sales, promos, gift packaging or free delivery

  • Up to 50% discount on all full dresses — only in November!
  • It’s Christmas time! Save your money with our “Buy 2 — get 1 free” special offer. (this is good for November and December)
  • Free international shipping on all orders over $100. Offer valid through December, 31st
  • You buy it – we wrap it. Free gift wrapping for all orders – enter FGW at checkout.

Set up a promo code for a small discount (5-10%) to engage the users

  • Psst! Get a smashing 10% off your next purchase – just enter  10OFF at checkout!
  • You are just one step away from saving on your favorite T-shirts! Use promo code 1STEP

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⚠️ Few things you should keep in mind when you are creating an ad message:

  • Be sure to change/update the ad message at least every 2 weeks.
  • Do not promote sale or use of any prohibited products in your ad message.
  • Do not write an ad message longer than 500 characters - if you do, it will be partly hidden.
  • Do not use words like FB, Facebook, FBOOK etc.
  • Do not overuse CAPITAL LETTERS or GiMmIcKy tExT.
  • Do not use bad grammar and profanity (No “bad words” :)
  • Do not give reasons for unrealistic expectations or make promises of quick results
  • Do not get too personal or rude

Don’t just stop on one option. Come up with a few ad messages, change them from time to time to see, which one is more effective. 

Be sure to check out ad message ideas for special occasions.

If you need ad message suggestions, you can always ask us for them - just click on the green circle in the bottom right corner of the page and message us!

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