In RetargetApp you can set special pieces of code or {{tags}} to your Ad Message. They are special placeholders that are automatically replaced with the following text:

  • {{product.name}} – name of the product (just like it is displayed in your store)
  • {{product.price}} – price of the product

This is done to make your ad message even more personal and relevant for the user.

The tags get replaced by the information about the first product that appears in the ad. 

To use the tags, you need to click on a + sign in the ad message field:

You can find suggestions for a good ad message with dynamic tags here.

Got questions or need help? Just click on the green circle in the bottom right corner of the page and message us!

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