Note: the following info on the cost of RetargetApp is valid if you installed RetargetApp after 02/13/2019. If you installed RetargetApp before this date, please, contact Support for more information.

When using RetargetApp, you pay for Ad Spend and RetargetApp fee. You have a 14-day free trial to see the value RetargetApp brings to your store.

Ad Spend

Ad Spend is the amount of money spent on the RetargetApp-powered ads. 

  • You pay for Ad Spend directly to Facebook.
  • You pay to Facebook once you spend a certain amount of money (threshold) or in the end of the month
  • You pay for Ad Spend even if you are on a 14-day free trial for RetargetApp.

RetargetApp fee

RetargetApp fee is what you pay us for running and optimizing ads for your store. 

  • You pay RetargetApp fee once your RetargetApp-powered ad spends at least $1.00 during the current billing period. 
  • The billing period for RetargetApp is 30 days.
  • You start paying the fee once the 14-day free trial for RetargetApp is over.
  • The size of the fee depends on Ad Spend during the current billing period:
  • You are charged as you reach a certain Ad Spend milestone

For example, your total Ad Spend during the current billing period is $800 and the total fee needs to be $89. You will first be charged $19 when your RetargetApp-powered ads spend at least $1.00 and then $70 more ($89 total charge - $19 you’ve already paid) once your campaign spends at least $200.00.

You can learn more about RetargetApp billing plans here.

  • If you run more than one RetargetApp-powered campaign for one store (i.e. Retargeting and Prospecting), the fee is based on total Ad Spend per one store.
  • If you use RetargetApp on more than one store you manage, RetargetApp fee is calculated for each store separately.

14-day free trial

You can try RetargetApp for free for 14 days once you install it.

  • Free trial suggests using RetargetApp free of charge, i.e. not having to pay RetargetApp fee. You will still need to pay for Ad Spend.
  • The trial begins the moment your retargeting campaign spends at least 0.01 USD on Facebook.
  • The trial ends 14 days after the moment your campaign spent its first 0.01 USD. The trial cannot be extended.

Got questions or need help? Just click on the green circle in the bottom right corner of the page and message us!

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