Before you proceed, make sure that you know what the ad message is and how to change it. You can also learn, what is not allowed in ad messages.

Your ad message is more than just a couple of lines about your store — it’s a powerful tool that urges more users to click on your ads, and, as a result, brings you more sales. What’s more, a poorly written ad copy can ruin your campaign and even cause you some trouble if it doesn’t comply with Facebook Ads Policies.

Here are some tips for writing a great ad message that makes people click on the ad — you can copy the examples and use them

1. Make the message short

  • Amazing products for the whole family.  Shop now!
  • Christmas sale is here. Come choose great presents for your friends and family!
  • Looking for something? Come check out our new products!
  • Haven’t seen you for a while. Ready to make a purchase yet?

2. Use dynamic product tags — special bits of code that get replaced by the following info in the actual ad:

  • {{}} — name of the product (as displayed in your store
  • {{product.price}} — price of the product
  • {{product.current_price}} — a price with a discount (if you've set one)

Note: If you decide to use dynamic tags in your message, they will only be turned into product name and price in the actual ad. The preview in the app will display them as {{tags}}.

  • Buy {{}} for only {{product.current_price}}. Hurry while supplies last! 
  • Recently you checked out {{}}. Come see what else we’ve got!
  • We’ve still got one {{product name}} just for you! Get it before it’s sold out!

3. Make the message appealing, and, if possible, humorous

  • There’s never a bad time to buy yourself a new watch 
  • Making you happy is our first priority! Quality products for low price – just for you

4. Include questions to the user

  • Have you heard about our seasonal sale?
  • Need great deals on car parts? Look no further!

5. Include up-to-date information about special deals, sales and promos

  • Up to 50% discount on all full dresses — only in November!
  • It’s Christmas time! Save your money with our “Buy 2 — get 1 free” special offer. (this is good for November and December)

6. Include the information about perks for customers, like gift packaging or free delivery

  • Free international shipping on all orders over $100. Offer valid through December, 31st
  • You buy it – we wrap it. Free gift wrapping for all orders – enter FGW at checkout.

7. Set up a promo code for a small discount (5-10%) to engage the users

  • Psst! Get a smashing 10% off your next purchase – just enter  10OFF at checkout!
  • You are just one step away from saving on your favorite T-shirts! Use promo code 1STEP

8. Include emoji

Note: You can copy them from this website

  • 👋 Hey there! It’s our birthday! 🎉 But you are the one getting presents 🎁 Buy any sweater and get another one free 👍
  • Great products for cat lovers 😸  Shop meow!

9. Include a call to action, e.g. Check it out! Shop Now! Hurry up! Come back! etc.

  • We’ve got a new collection! Check it out! 
  • Winter sale ends tomorrow. Hurry up!

10. Mind your audience. Write messages that a certain group of people can relate to

  • Ladies, we are happy to present a new fragrance “Forever Yours”. Get 10% off it this week!
  • We all know how hard it is to be a nurse. Celebrate your hard work with our cool nurse accessories!

11. Stay relevant. Make your ad message about your products, not some general notions and ideas

  • Comfortable shoes and boots for every day.
  • Feeling hungry? Order your dinner from us!

Don’t just stop on one option. Come up with a few ad messages, change them from time to time to see, which one is more effective. If you need ad message suggestions, you can always ask us for them. Just click on the blue circle in the bottom right corner of the page and message us — we are always happy to help

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