A brand new one. For the ads to work properly, we need to use a Facebook pixel - a special piece of code that helps track all the users’ actions on your website. 

RetargetApp creates a brand new pixel inside your Business Manager in order to run a campaign for you because we need to make sure that the pixel is properly installed and configured without any extra events.

Besides, according to Facebook best practices, it’s strongly recommended to use one pixel with one Ad Account only to ensure the best results of your campaign.

Can’t I still use my pixel instead?

No. RetargetApp tracks specific user actions on your website and therefore cannot use data from any other pixels. 

Do I need to install the new pixel myself?

No. RetargetApp installs the pixel automatically, you don’t need to do anything on your side.

Will the pixel conflict with the other pixel(s) I already have installed?

The way RetargetApp installs its pixel prevents it from conflicting with other existing pixels on your website. However, we strongly recommend:

Got questions? Contact Support by clicking on the blue circle in the bottom right corner of the page — we are always happy to help.

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