By default, all your website products are included in a retargeting campaign. This means that each user will see an ad displaying the product he/she previously viewed on your website, followed by up to 9 other products chosen by Facebook on the basis of price/name similarity.
RetargetApp doesn’t use products that are:
marked “Out of stock”
The product list updates every 6 hours.
Please, note that there is no correlation between the Facebook page you connect to your campaign and the products that will be used in the ads. In other words, choosing a niche Facebook page doesn’t automatically mean that only the products from this niche will be advertised.
Got questions? Contact Support by clicking on the green circle in the bottom right corner of the page — we are always happy to help.