We currently offer 10 different placements for your ad. They are:
- Facebook Desktop Newsfeed
- Facebook Desktop Right Column
- Facebook Mobile Newsfeed
- Facebook Stories 🆕
- Facebook Instant Articles 🆕
- Audience Network
- Instagram Feed
- Instagram Stories
- Messenger Inbox
- Marketplace Home
Note: We are now also testing Google Ads. If you run Google Ads with RetargetApp, your ads also appear on:
- Google Search ⭐️
- Google Display Ads ⭐️
- Gmail ⭐️
- YouTube ⭐️
Initially, all 10 placements are enabled for your retargeting campaign. This is the setup recommended by Facebook and we strongly encourage you to keep it. Here you can learn more about how placement efficiency is determined.
Facebook Desktop Newsfeed
A large ad with 1-10 products from your website designed as a regular post inside the newsfeed.
Facebook Desktop Newsfeed Ad
Facebook Desktop Right column
A smaller ad with 1-2 products from your website located on the right-hand side of the screen. This type of ad stays on the screen as the user scrolls through the newsfeed.
Desktop Right Column Ad
Facebook Mobile Newsfeed
Option A. Regular retargeting
An ad with 1-10 products that appears in the mobile version of Facebook and inside the official Facebook app. This type of ad lets you give your potential customers a friendly reminder about your great products when they are checking their profiles on the go. This means that the purchase can be carried out even on the user’s way to work or during a commute back home.
Regular Facebook Mobile Newsfeed Ad
Option B. Collection Ads
The ads are shown in mobile version of Facebook (both in app and in browser). Each ad has a large image or a video and up to 50 products dynamically selected by Facebook. When a user clicks on the ad, it turns into a swiftly-loading fullscreen mobile store powered by Facebook Canvas Ads. Each product, if clicked on, opens a product page on your website where the user can finish the purchase.
A 1-product ad presented as a Facebook Story. Swiping up the ad takes the user to the product page in the mobile browser so that the purchase can be completed even if the potential customer isn’t at the computer at the moment.
Facebook Stories Ad
Facebook Instant Articles
An ad with 1-10 products shown inside Instant Articles - immersive and interactive stories shown in Facebook Newsfeed and expanding into a fullscreen experience when a user taps on them.
Facebook Instant Articles Ad
A 1-10-product ad strategically placed to one of many Facebook’s trusted partner apps. This helps you have a better outreach to the potential customer even if he or she doesn’t check Facebook profile after leaving your website.
Note: Audience Network ad previews may not appear on your Create / Edit campaign page. Your RetargetApp-powered ads will still appear on all available Audience Network placements.
A 1-10-product ad that appears in the world’s most popular photo-sharing network. Just like with the Facebook Mobile Newsfeed and Audience Network, clicking on the ad takes the user to the product page in the mobile browser so that the purchase can be completed even if the potential customer isn’t at the computer at the moment.
Instagram Feed Ad
A 1-product ad that is presented as an Instagram story. Swiping up the ad takes the user to the product page in the mobile browser so that the purchase can be completed even if the potential customer isn’t at the computer at the moment.
Instagram Stories Ad
A 1-product ad that appears on the Home tab of Messenger app that, if tapped on, takes the user to the product page on your website. Messenger ads help you reach out to more that 1.3 billion app users around the world.
Messenger Home Ad
A 1-10-product ad that appears on the Home tab of Marketplace app. Each image, if tapped on, takes the user to the product page on your website. Marketplace ads are effective because they are seen in the place where people actively shop.
Marketplace Home Ad
If you are running Google Ads with RetargetApp, your ads will also appear on:
If a user searches for a product that your online store sells, at least one of your products will be featured in the “Sponsored” section on top of the search results or to the right from them.
Google search ads appear if a user is looking for products similar to yours
Google Display Ads
One doesn’t need to go to Google to see Google Ads - with Google Display Network, your products will be shown to relevant audiences on a wide range of trusted partner sites, videos and apps
Your Google Display ads can appear on any of 2M+ websites, videos and apps
On average, people check their email at least twice a day. Gmail ads give you a great opportunity to remind your store visitors about the product they left in the cart right inside Gmail interface.
Gmail ad gets expanded once tapped on
YouTube ads help feature your product on worlds’ biggest video sharing platform. The ad will appear both on desktop and mobile versions of YouTube interface, as well as in the official YouTube app.
YouTube offers a variety of placements for your product ads
Note: Previews for Google, Gmail and YouTube ads are not available in RetargetApp yet. If you would like to see the ad previews, you can find them in your Google ad account.
Got questions about the placement’s efficiency? Please, contact Support by clicking on a green circle in the bottom right corner of the page — we are always happy to help.