Ad Spend is the amount of money spent on the RetargetApp-powered ads.
- You pay for Ad Spend directly to Facebook.
- You pay to Facebook once you spend a certain amount of money (threshold) or in the end of the month.
- You pay for Ad Spend even if you are on a 14-day free trial for RetargetApp.
RetargetApp fee is what you pay us for running and optimizing ads for your store.
- You pay RetargetApp fee once your RetargetApp-powered ad spends at least 1.00 USD (or an equivalent in your currency) during the current billing period.
- The billing period for RetargetApp is 30 days. Up-to-date information on billing periods can be found In RetargetApp Account Settings.
- You start paying the fee once the 14-day free trial for RetargetApp is over.
- The size of the fee depends on Ad Spend during the current billing period:
- Ad Spend is calculated in USD or in equivalent in your local currency.
- RetargetApp fee is calculated and charged in USD only.
- You are charged as you reach a certain Ad Spend milestone.
For example, your total Ad Spend during the current billing period is $800 and the total fee needs to be $49. You will first be charged $19 when your RetargetApp-powered ads spend at least $1.00 and then $30 more ($49 total charge - $19 you’ve already paid) once your campaign spends at least $200.00.
- If you run more than one RetargetApp-powered campaign for one store (i.e. Retargeting and Prospecting), the fee is based on total Ad Spend per one store.
- If you use RetargetApp on more than one store you manage, RetargetApp fee is calculated for each store separately.
14-day free trial
You can try RetargetApp for free for 14 days once you install it.
- Free trial suggests using RetargetApp free of charge, i.e. not having to pay RetargetApp fee. You will still need to pay for Ad Spend.
- The trial begins the moment your retargeting campaign spends at least 0.01 USD on Facebook.
- The trial ends 14 days after the moment your campaign spent its first 0.01 USD.
- You have one trial period per one Shopify/BigCommerce domain.
Got questions or need help? Just click on the green circle in the bottom right corner of the page and message us!